Sourcing · Negotiation · Market entry across EMEA
Trade across EMEA, without the friction.
We connect European, Middle Eastern, and African companies — and stay in the room until the deal works.
Active corridors
- Cairo→RotterdamLive
- Rotterdam→Dubai
- Casablanca→Antwerp
- Lagos→Amsterdam
- First corridor closed
- Cairo → Rotterdam, 2024
- Network built since
- Early 2020
- Languages in the room
- EN · NL · AR
- Engagement model
- Principal-only
How we work
Source. Negotiate. Sustain.
Three things, done end-to-end, by the same person who picks up your WhatsApp.
Source
Vetted suppliers and buyers across EMEA. We have been in the factory, met the founder, and read the export licence.
Negotiate
Contracts and commercial terms in Arabic, Dutch, or English. Cultural fluency as part of the deal, not as an afterthought.
Sustain
We stay in the room until the relationship works — first shipment, first reorder, first scaling decision. Not just the introduction.
Flagship engagement
Food & beverage · Cairo ↔ Rotterdam
How we opened a Cairo–Rotterdam food trade in 90 days
The flagship engagement that EMEA Commerce was built around — Egyptian producer, Dutch importer, three languages, one closed deal.
- 90
- Days to first shipment
- 3
- Languages in the room
- 1st
- Of many to come
A note from the founder
Egyptian-Dutch · trilingual · principal-only · based in the Netherlands
“I grew up between Egypt and the Netherlands — Arabic at home, Dutch at school, English everywhere in between. That kind of upbringing teaches you something specific: most misunderstandings between cultures aren't really about culture, they're about people not knowing how to ask the question. EMEA Commerce exists because I kept being the bridge.”
— Mohammed Sharkawi
Selected engagements
Deals we've opened, are opening, and learning from.
Food & beverage
Dutch craft beverage → Gulf market entry
Taking a Dutch craft brand into UAE specialty retail — halal certification, distributor vetting, Arabic-language negotiation.
Cosmetics & personal care
Moroccan cosmetics co-op → Benelux specialty retail
Argan-oil-based natural cosmetics from a Moroccan cooperative — EU compliance, buyer matching, positioning strategy.
Talk to a principal
Tell us what you're trying to import, export, or unlock.
Three short questions and a reply within two business hours — in English, Dutch, or Arabic.
Replies within 2 business hours · Sun–Thu, 09:00–18:00 CET